When it comes to hiring and employment, there are a lot of articles out there for job seekers to learn what employers want to see on a resume. But isn’t your job description a sort of resume for the job itself? What do potential employees want to see companies say upfront before applying for the job? Here are a few things you can add to your job description to get better–qualified candidates from the start.
A Catchy Job Title
All you have to do is click on social media to know that the headline is key. Some are “clickbait” and don’t demonstrate substance, so they’re to be avoided. But a good job title is alike a good headline. It gives just enough information to make the reader intrigued and interested in reading more about it. You can use this same principle when titling the job posting. Don’t get overly cute or clever, but make it interesting.
A Summary of the Need
Every job is a problem that needs to be solved. Every candidate is a potential solution to that problem. You need to present the problem in such a way that a qualified candidate will look at it and think “I am exactly what they need.” Write a short paragraph that gives them an overview of what you’re looking for and, more importantly, why.
Of course, there will be some specifics you’ll need to address. For example, if you’re looking for an IT manager, you need someone with IT skills that match your requirements. Otherwise, you’ll have everyone applying and it’ll be like looking for a needle in a haystack. But keep this short and make it a wishlist so people can check the most important boxes for themselves.
Information on Company Culture
The piece that most employers miss when creating job postings is about company culture. They talk a lot about the kind of person they want to hire but they don’t give candidates a good reason to want to be hired. You want to share just a little detail about what makes your company a good place to work to encourage them to apply.
Show, Don’t Tell
Finally, employ storytelling techniques to your job description. While you certainly can just make a bulleted list of information, that doesn’t engage a reader. They’ll skim and either click submit or pass it by. You want someone to take time to get excited. Humans communicate with stories, so show them, don’t tell them, what you need.