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11 Locations in 3 Years!

Hear Tom Moreland’s Incredible NEXTAFF Franchising Story

Healthcare Recruiting Franchise Owner Tom Moreland

If opening a single staffing agency sounds like a daunting task, then the thought of purchasing 11 of them in a span of 3 years amid a global pandemic sounds downright impossible. At least up until you’ve considered the decision made by intrepid entrepreneur Tom Moreland to purchase his 11th NEXTAFF location in the Midwestern United States.

Meet Multi-Unit NEXTAFF Owner Tom Moreland

You may already be acquainted with Tom from a previous article in which we celebrated the purchase and subsequent success of his first three locations. Starting with an idea that he “held in his back pocket” quickly materialized into a full-scale, multi-unit franchising opportunity that Moreland seized upon with enthusiasm, wit, and years of experience as a business founder and CEO in the healthcare sector. 

We should have known that the buck wouldn’t have stopped there. What’s stopping an intrepid entrepreneur from building an empire based on a business model that has already earned millions in revenue, gainfully employed hundreds, and provides much-needed care to nursing home residents?

That’s right—nothing!

In Mr. Moreland’s mind, the decision to acquire additional franchise locations was a simple one: “The model is working, right? The model is working, and what we’re doing is working—not just the NEXTAFF model, but that’s part of it. But also, I just feel we can pretty much go anywhere, especially with the healthcare needs right now, and be successful, at least in the healthcare vertical.” 

In other words, the formula for growth and further success is a simple one: a proven business model, a strong market, and the right people and infrastructure for the job.

A proven model that works

For Tom, one of the advantages of purchasing a NEXTAFF staffing franchise is that it offers a business model that works, rather than building one from scratch, which can be costly and time-consuming. 

NEXTAFF’s proprietary recruiting method was already proven to be a tremendous success, and it was taken to new heights when Tom Moreland purchased his first NEXTAFF franchise in Des Moines back in 2018. He broke the previous record of first-year sales by $500,000! The acquisition of 10 more franchises is, according to Moreland, a matter of “just mimicking what we’re doing in one office and adding another” in a different region of the market.

 

Meeting a surging healthcare demand

Regarding the market, COVID-19 ignited an unprecedented demand for healthcare staffing. Although there was some uncertainty about how the staffing market would fare at the outset of the pandemic, NEXTAFF business surged as the events of 2020 and 2021 unfolded and the demand for healthcare staff rose dramatically. Mr. Moreland admits that the supply of caregivers still can’t keep up with the demand: “I mean, we are only filling 50% of the shifts. We’re getting calls in now, we have a thousand caregivers, and we’re still only filling- I mean the needs are so vast. Even after COVID, when everything gets sorted out, which will take some time, there’s still going to be a huge need. COVID definitely helped with this fast-paced growth though. I mean, there’s no doubt about it.”

staffing franchise

Finding the right people for the job 

Even before the pandemic, the market for healthcare staffing agencies was immense. It was growing exponentially to meet the unique healthcare needs of the aging population in the US. According to the United States Census Bureau, researchers projected that by 2030, 1 in 5 Americans will be 65 years and older due to increased longevity, the aging Baby Boomer population, and lower fertility rates. This is a healthcare crisis that’s running parallel to the crisis resulting from the pandemic. The healthcare system is already running short of qualified staff to meet this dual crisis, which is why the services that NEXTAFF provides are so vital. 

If the business model is in place and the market is strong, then the last hurdle for Moreland to overcome is finding the right people for the job and building efficient and effective infrastructure. The challenge is that with so many franchise locations, Tom Moreland has erected an entire ecosystem that has taken on a life of its own, relatively independent of head office. Managing this entire ecosystem and ensuring the parts operate as a whole efficiently and effectively is a tremendous burden to carry.

Keeping up with an expanding empire 

The fact that NEXTAFF is a staffing franchise means that a good deal of the back-office heavy lifting that could potentially cripple an independent staffing agency is being handled by our industry-leading support infrastructure. However, as Mr. Moreland’s NEXTAFF empire expands, so does his need for in-house assistance.

 “We used to rely on corporate in a lot of ways but definitely with HR,” Tom notes. “We’re just so big on our own that we need our own HR. We still have our corporate HR, and we still have our corporate CFO and finance team there. But yeah, we’ve just kind of grown to where just in itself a 25-million-dollar company needs some of its own infrastructure.” 

 

Building a multi-unit ecosystem

Throughout the past three years, Moreland has already made significant progress in establishing this infrastructure by hiring a director of business development, who then got promoted to Executive Vice President, to focus on growth and managing the day-to-day operations. Under the EVP, Moreland hired two Regional Vice Presidents who are overseeing operations in Omaha, Kansas City, Des Moines, Milwaukee, Detroit, and Peoria.  Eventually, Tom will need to hire a third Regional Vice President as his NEXTAFF portfolio continues to expand. 

The people holding these positions take on tremendous responsibility. Just consider all of the moving parts involved in Tom’s NEXTAFF office in Des Moines: “Just across the hall, we added a new office next to our Des Moines headquarters,” he notes. “It’s a recruitment and call center. It’s 10 desks, about 4,000 square feet consisting of two office spaces: one for the manager, and one for the recruitment manager. And, we’re going to have 10 full-time recruiters just to help recruit for all of our local offices. Between 5 – 8 of those desks will be occupied by recruiters, just hiring people during the day. By 5:00-5:30 pm, those will turn into our own call staff.”

Branching out to meet surging demand

Moreland concludes, “That’s the kind of infrastructure I’m looking at now as we’re growing. We’re focusing on cost savings and efficiencies, so we could do a little bit better here.” 

So far, Tom Moreland’s NEXTAFF locations have focused almost exclusively on the healthcare vertical, meaning that they recruit healthcare employees who provide a range of different care and support services. That said, two of Moreland’s offices, Peoria and Detroit, have branched out into housekeeping, environmental services, and dietary aid, but just in long-term care facilities where the main focus is on recruiting nurses and Certified Nursing Aides.

recruitment franchise

“A win-win for everybody.”

If we take a step back and look at the scale of Mr. Moreland’s achievement, we can appreciate the impact it is having on the healthcare sector in the Midwest. Most companies don’t have the bandwidth needed to recruit qualified and talented staff to meet the urgent needs of a healthcare system burdened by COVID and an aging population. Reflecting on his efforts, Moreland says, “it’s a win-win for everybody, and definitely an honor. My people are doing some heroic stuff, to be honest. Plus, we’re helping the staff that’s already there, helping those residents. Yeah—it’s definitely something I’m proud of!”

If you’d like to stay informed about Tom Moreland’s remarkable achievements and learn more about the opportunities NEXTAFF has to offer to potential franchise owners, companies, and future employees, then visit us at www.nextaff.com. Remember, companies are always looking for qualified staff, and people are always looking for employment. What our Franchise Owners excel at is bringing the two together!

How to hire for the future

client first recruitment franchise

In the commercial shipping industry, staffing shortages have been on the rise for years – and the concern is only going to grow. This situation arose partly from an organic shift in the marketplace towards purchases online, accelerated tenfold by the Covid-19 pandemic.

Gaps in the labor market have arisen for more factors than just one, however. Data from the US Bureau of Labor Statistics show that more than 4.3 million people “voluntarily quit,” jobs in December 2021, just missing the record high from the previous month. 

On top of the consumer market, Millenials and Gen Z have previously been reluctant to join the warehouse workforce. Although in contrast to their slightly elder generation, the latter has shown more readiness to pick up warehouse work.

Statistics tell that Gen Z is upwards of 10% more likely to seek out transport work than their former. That being said, the market is also expecting a further decline in the workforce in the coming years. As of April 2022, transportation, warehousing, and utilities have seen the largest increases in job openings.

With so many moving parts, how can businesses stay on top of hiring in the current market? The aid of a liaison that can provide easy access to an available workforce becomes necessary. 

 

staffing franchise

Benefits of Working Alongside Franchise Agencies

In the summer of 2022, many industries, in general, are struggling to find the workers necessary to keep up with demand. Employment rates are still lower than they were pre-pandemic.

“As the U.S. economy continues adding back jobs after the pandemic recession, the staffing industry is playing a key role in getting people back to work,” said Richard Wahlquist, the president and CEO of ASA.

The global staffing industry revenue is $445bn, and in the US alone it amounts to over $130bn. There are a lot of reasons why staffing is one of the fastest-growing industries in B2B services. Candidates hired out of staffing agencies are typically more skilled, and ready to fill in for positions requiring years of experience.

When corporations and businesses face a prominent staffing gap, a common gut reaction can be cross-training existing employees to take on work for the missing labor. This is usually a costly mistake, however, leading to problems down the line – sometimes even resulting in more employees quitting!

The logical approach, when faced with seasonal staffing shortages, isn’t to stretch what you’re already working with, but to breathe new life into your workforce. This process is made immensely easier when partnering alongside a trusted and highly useful staffing agency.

staffing franchise

Consider the Temporary and Contracted Workforce

When dealing with summer staffing shortages, it’s key to look for candidates with more flexibility in their schedules. Having the right intention and motivation when hiring during these times will truly help in the long run.

Staffing agencies can help businesses connect with workers who are:

Recently graduated students beginning or working on their career paths

      • New graduates are always on the lookout for part-time work, and while they may move on to different work opportunities in the future, they make excellent employees due to a readiness to learn and improve.

Parents and caregivers seeking part-time work

      • During the pandemic, many parents found themselves opting for working from home to help their children with remote schooling. However, now more parents and caregivers are opting for new temp jobs to better align with changing family schedules.

Recently graduated students beginning or working on their career paths

      • Skilled individuals swapping careers paths needing work in-between

Employees brought on during such turbulent times can sometimes even outperform their colleagues. The desire to do one's best seems to shine during the temporary employment period, which in some cases leads to permanent and much-needed hires.

staffing franchise

NEXTAFF Can Help Manage Your Needs in the Changing Climate

In the summer of 2022, many industries, in general, are struggling to find the workers necessary to keep up with demand. Employment rates are still lower than they were pre-pandemic.

“As the U.S. economy continues adding back jobs after the pandemic recession, the staffing industry is playing a key role in getting people back to work,” said Richard Wahlquist, the president and CEO of ASA.

The global staffing industry revenue is $445bn, and in the US alone it amounts to over $130bn. There are a lot of reasons why staffing is one of the fastest-growing industries in B2B services. Candidates hired out of staffing agencies are typically more skilled, and ready to fill in for positions requiring years of experience.

When corporations and businesses face a prominent staffing gap, a common gut reaction can be cross-training existing employees to take on work for the missing labor. This is usually a costly mistake, however, leading to problems down the line – sometimes even resulting in more employees quitting!

The logical approach, when faced with seasonal staffing shortages, isn’t to stretch what you’re already working with, but to breathe new life into your workforce. This process is made immensely easier when partnering alongside a trusted and highly useful staffing agency.

 

Your path to a secure future.

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